About
Vacation rental experience. Broader business perspective.
VRP Advisory was created to provide focused senior-level advisory support to companies operating within and around the vacation rental industry — without the overhead and distance of a large consulting firm.
Founder
Eric Mason
Founder / Principal Advisor
Eric has spent his career inside the vacation rental industry — in operations and hospitality, on the technology side, in business development, and in advisory work with companies across the sector.
That has meant running and advising vacation rental businesses, working alongside technology providers, evaluating distribution and revenue strategy, supporting industry organizations, and stepping into strategic and operational problems that needed someone with operating instincts rather than a framework.
He has also built and been involved with industry platforms and professional communities serving the broader vacation rental ecosystem — the source of much of the network clients end up benefiting from.
What he brings
- Operating experience
- Strategic perspective
- Industry relationships
- Technology knowledge
- Business development experience
- Understanding of the broader ecosystem
Operating philosophy
Good advisory work should create clarity, not more complexity.
- Clarity first
- Recommendations should be understandable, prioritized and executable. If a plan needs a glossary, it is not finished.
- Operating reality
- Advice has to survive contact with seasonality, staffing, owner expectations and systems that were chosen years ago.
- Independence
- No vendor commissions or reseller relationships. Technology, channels and partners are assessed on merit.
- Execution when it helps
- Sometimes the most useful contribution is leading the work rather than describing it.
Industry ecosystem
Connected across the industry
Relationships across the vacation rental ecosystem are part of what makes the advisory work practical — operators, technology providers, associations, conferences and investors. They shorten the distance between a recommendation and the person who can help you act on it.
- Vacation rental operators
- STR technology
- Revenue management
- Distribution & OTAs
- Property management
- Hospitality
- Industry associations
- Travel technology
- Professional communities
- Industry conferences
- Investors & developers
- Destination organizations
What are you trying to decide?
Growth, technology, distribution, operations or a new opportunity in the industry — the first step is a straight conversation about the situation.