Advisory built around the business, not a template

Strategy & Growth

Where growth actually exists, where resources should go and what has to change to reach the next stage of the business.

Growth usually creates new operational, technology and organizational challenges. We work with leadership teams to understand the current position of the business, evaluate the realistic paths forward and decide which ones are worth the resources they require.

Typical projects

• Business and growth strategy
• New market and portfolio expansion
• Business model and unit economics review
• Competitive positioning
• New product or service line strategy
• Annual and multi-year strategic planning

Operations & Optimization

A clear read on how the business runs today, where friction is costing money and which improvements are realistic to implement.

Most operating problems are visible from the inside but hard to prioritize. We assess how work moves through the business — reservations, housekeeping, maintenance, guest and owner communication, field teams — then identify the changes that will hold once the engagement ends.

Typical projects

• Operational assessment and diagnostics
• Process and workflow redesign
• Organizational structure and staffing models
• Guest experience review
• Owner experience and retention
• Service delivery and performance standards

Technology & Systems

Whether your technology stack supports the business you are trying to build — evaluated independently.

Technology decisions in this industry are long-lived and expensive to reverse. We review the stack against how the business actually operates, identify gaps and overlaps, and support selection and implementation planning. We are not a reseller and hold no vendor commissions or referral arrangements.

Typical projects

• Property management system evaluation and selection
• Channel manager and revenue management systems
• CRM, guest communication and automation
• AI use cases and practical adoption
• Payments, trust accounting and integrations
• Business intelligence and reporting
• Technology stack assessment and migration planning

Distribution & Revenue

A broader, more resilient approach to demand, distribution and revenue performance.

Concentrated demand is a risk, not a strategy. We look at the full demand picture — OTAs, direct, travel advisors, luxury and B2B channels, partnerships — alongside pricing and revenue management practices, and build a mix that fits the portfolio and the market.

Typical projects

• OTA and channel strategy
• Direct booking growth
• Travel agency and luxury distribution
• Revenue management and pricing review
• B2B and alternative distribution
• Distribution partnerships and program design

Vendor, Partnership & Market Strategy

Support for companies entering, expanding or repositioning themselves within the vacation rental ecosystem.

The vacation rental market is relationship-driven and hard to read from the outside. We help technology companies, vendors and service providers sharpen positioning, find the right customers and partners, and get into the right conversations.

Typical projects

• Go-to-market and market entry strategy
• Industry positioning and messaging review
• Partnership and channel development
• Vendor evaluation and selection support
• Business development strategy
• Targeted industry introductions

Executive & Special Situation Advisory

Experienced senior-level support when a company needs more than a consulting report.

Some situations require someone in the work rather than alongside it. We take on interim and fractional executive roles, lead defined initiatives and support leadership teams through transitions, launches and turnarounds.

Typical projects

• Fractional executive support
• Interim leadership
• Turnaround and performance recovery
• Launch and new program support
• Acquisition integration
• Operational transitions and special initiatives

Leadership Coaching & Mentorship

Senior-level guidance for owners, founders and executives navigating the specific challenges of the vacation rental industry.

Running a business in this industry can be isolating at the top. We work one-on-one with leaders who want a thinking partner, someone to test ideas against, prepare for hard decisions, and develop the skills and judgment that come from years of operating experience. Coaching is structured, confidential and focused on real business outcomes rather than generic frameworks.

Typical projects

• One-on-one executive coaching
• Leadership development and succession planning
• Founder and owner transitions
• Decision support and strategic thinking partner
• First-time executive and manager development
• Industry context and career mentorship